Automotive
Automotive Cloud OEM & Dealer Solution
Vehicle lifecycle and dealer community for an automotive OEM.
Automotive CloudExperience CloudMarketing Cloud
Client Challenge
An OEM struggled to connect dealer CRM data with national marketing campaigns. Vehicle ownership history was fragmented across DMS exports and spreadsheets.
Solution Architecture
Ranburg deployed Automotive Cloud with dealer Experience Cloud sites, entitlement-based sharing, and event-driven sync to dealer management systems.
Technology stack: Vehicle 360 · Dealer community · Lead routing · Service appointments
Business Impact
- Dealer adoption above 85% in 90 days
- Unified VIN-level customer record
- Recall campaign reach improved 3x
Key Outcomes
- OEM-dealer data governance framework
- Self-service service booking for owners
- Executive fleet and loyalty dashboards
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